Harry Potter marketing magic
Jul. 13th, 2005 09:26 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
mhalachaiA follow-up to the story I posted a few days ago that Harry Potter leak in a Vancouver suburb:
'Harry Potter' leak turns into marketing magic: ...But a Simon Fraser University marketing professor says it's not just about the fans. Lindsay Meredith says even Harry Potter couldn't have conjured up a better promotional campaign.
"Talk about falling in a ditch and coming out smelling like a rose. Basically what we have here is some of the best darn coverage to launch a book I think I've ever seen," he says.
'Harry Potter' leak turns into marketing magic: ...But a Simon Fraser University marketing professor says it's not just about the fans. Lindsay Meredith says even Harry Potter couldn't have conjured up a better promotional campaign.
"Talk about falling in a ditch and coming out smelling like a rose. Basically what we have here is some of the best darn coverage to launch a book I think I've ever seen," he says.